It’s Not a Game, But It Seems like One

Prius Star Now should not be considered strictly a game: it doesn’t have rules or objectives and with this game, you can’t win or lose. However, it seems like a game: graphically it uses the classic style of video games and interactively it behaves like one. The gamers are able to drive a Prius and test out the actual features that illustrate its uniqueness.

An Advertising Microsite That Uses Video game Elements

The idea to promote the interactive elements of a microsite with video game elements enables you to achieve something unique that’s not usually accomplished with microsites: repeat users. Additionally, it allows you to utilize methods that are more efficient for inserting messages, within the context and the action.

These characteristics were the reason that Prius Start Now received an award at the FIAP advertising festival.