One of the reasons why games are effective as learning tools is because they take place within a relevant context. The subject matter is directly related to the environment where the activity occurs and the learned material is what is practiced within this context. This type of learning is more effective than lessons which are developed outside of a relevant environment. Researchers refer to this concept as “Situated Cognition” and have demonstrated its effectiveness in a number of studies performed over the past fifteen years.

Sale Fighter is a game that has been developed according to these principals and is designed to naturally integrate the gameplay with subject matters that should be taught. This model constitutes the ideal game design, as it offers both learning and entertainment capabilities.

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